Mom’s Goods is, above all, a family project. It is led by Begoña and Susana, friends who became family through life. Antonio (Susana’s brother and Begoña’s partner), and Jorge (Susana’s husband), complete the team. Together we share not only life but a vision, shaping the brand with different perspectives and a common purpose.

What began with everyone doing a bit of everything has grown into a structure where each of us has a clear role, while still remaining fully involved in every detail. From the design of each piece to the choice of materials, from supplier relationships to communication, marketing and finance, we oversee the entire process with care.

The response has been extraordinary. A dedicated community has embraced Mom’s Goods from the beginning, sending us thoughtful feedback and messages that have encouraged us to push further. Their support has given us the confidence to be ambitious and to expand internationally, while preserving what makes Mom’s Goods unique: a family story, present in every piece we create.

To discover the inspirations and aesthetic references that guide our work, visit Mood & Inspiration.